Launching the third phase of the User Satisfaction Surveys for the 2023/2024 term, WIPO is focusing its attention on the…
Since 1998’ Minding Your Customers’ Mind.
LATEST NEWS
WIPO User Satisfaction Surveys 2023/2024: Madrid System
WIPO has launched its biennial Madrid System Customer Satisfaction Survey 2023/2024, with BERENT overseeing the survey on behalf of WIPO….
EPO User Day 2023: Speaking on Quality and User Feedback Channels
We are thrilled to share the news that our company has been invited to participate as a featured speaker at…
WIPO User Satisfaction Surveys 2023/2024: PCT
We are excited to announce the launch of the PCT User Satisfaction Survey 2023/2024, which BERENT is conducting on WIPO…
WIPO Pulse: Shedding Light on Intellectual Property Perceptions
WIPO Pulse is a groundbreaking survey conducted by BERENT on behalf of the World Intellectual Property Organization (WIPO). It delves…
BERENT is a a well-established market research organisation with over 25 years’ experience in the industry and have a proven track record in providing consistently high-quality research, this is a testament to the calibre of our market research professionals.
As one of the leading providers of research concerning IPR (Intellectual Property Rights) services, we conduct thousands of interviews – by telephone and online – annually with IPR users worldwide, in many different languages, ranging from private individuals right through to the largest major global enterprises.
BERENT carry out all types of market, opinion and social research, where the methods of the empirical social research methodology can be employed. The key areas of our current research work are:
Customer Satisfaction research
Customer Journey Maps – Customer Centricity – Satisfaction Index – Service and Product Quality – Customer Experience Maps – Immediate Feedback – Key Performance Indicators (KPI) – Customer Loyalty – Satisfaction Framework – Balanced Scorecard
Big Insight
Customer Satisfaction Modelling – Future Demand Forecasting – Econometrics – Linear / Logistic Regression – Data Mining – Market Response Modelling – Key Driver Analysis – Predicative Analytics – Data Science – Retention Modelling
Advertising Research
Campaign Pre-Testing – Brand Awareness – Cross Media – Campaign Post-Testing – Media Planning – Ad Tracking – Recall – Copy Testing – Brand Preference – Communication Diagnostic
Business Strategical Research
Perception Measurement – Export Market Studies – Corporate Image Framework – Brand Image – SWOT – Reputation Measurement – Competitive Advantage – Added Value – Brand Tracking – Core Competence – Innovative Power
